| csimo |
In an 8/13/03 article titled "Despite spate of new models, quality issues haunt Nissan" the Detroit News blasted Nissan's quality. Here are the last five paragraphs of the article"
"I've driven production or prototype versions of every new model from both brands except the QX56. Almost without exception, they have been entertaining to look at and to drive. And almost without exception, the assembly and material quality has fallen short of expectations.
If Nissans look great on the outside, they still tend to fall short on the inside.
The nagging quality concerns are directly related to the issues of supplier costs and manufacturing efficiency, and will not be resolved quickly or easily, as General Motors Corp. discovered to its dismay after the departure of purchasing hatchet man Inaki Lopez.
Quality, then, remains a tightrope that Nissan has to negotiate with extreme care. It especially needs to pump more money into the cabins of its new models, which on the surface seem stylish enough, yet lack the substance of more mundane competitors like Toyota and Honda.
Only then will Nissan and Infiniti products be perceived, by public and press alike, as truly world class -- a perception that should translate into higher sales for both brands."
Here's the link to the entire article:
http://www.detnews.com/2003/insider...side-243727.htm |
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