| Fabvsix |
Acura Nov 2007 Sales - Everything is Down
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Honda News
American Honda November Sales Up 4.7 Percent to New Record
All-new Accord up 25.2 percent, Honda Division up 10.4 percent Text Only AHM_07Nov_Sales.doc AHM_Sales_Chart_07Nov.xls
12/03/2007 - TORRANCE, Calif. -
American Honda Motor Co., Inc., posted record November sales of 111,431 Honda and Acura vehicles, up 4.7 percent*, surpassing the previous November 2006 record of 106,446, the company announced today.
American Honda year-to-date sales increased 2.7 percent* to 1,419,750. Honda Division year-to-date sales increased 4.8 percent to 1,257,228.
Honda Division posted record November sales of 98,521, up 10.4 percent compared to last year. November records for individual models included the CR-V with sales of 16,498, up 1.6 percent, and the Fit, with sales of 5,361, up 106.0 percent for the month. Sales of the all-new Accord increased 25.2 percent to 28,161. Sales of the Civic increased 24.8 percent to 25,141; the Civic Hybrid increased 46.6 percent to 3,238.
"Even In these uncertain times, our bread-and-butter products are showing real growth," said **** Colliver, executive vice president of American Honda. "The all-new Accord continues to set a blistering pace with sales up by more than 25 percent."
Acura Division posted sales of 12,910 for November. The MDX sport utility vehicle led the division with sales of 4,891. November sales of the TL performance luxury sedan totaled 4,064; the TSX sports sedan totaled 1,884. Sales of the RDX sport utility vehicle totaled 1,679.
*The daily selling rate (DSR) is calculated with 25 days for November 2007 and 25 days for November 2006. Year to date, the DSR is calculated with 281 days for 2007, versus 280 days for 2006. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries, please go to www.hondanews.com.
For more information about Acura vehicles, please visit www.acura.com. For media inquiries, please go to www.acuranews.com.
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| phins2rt |
Kind of crappy layout but here are the numbers for each vehicle. Couldn't find a PDF yet:
American Honda Vehicle Sales For November 2007
Month-to-Date Year-to-Date
November November DSR** November November DSR**
2007 2006 % Chg. 2007 2006 % Chg.
Acura Division
Total 12,910 17,200 -24.9% 162,522 182,167 -11.1%
RSX 0 530 295 16,688 -98.2%
TL * 4,064 5,439 -25.3% 52,557 65,503 -20.0%
TSX 1,884 2,463 -23.5% 30,199 34,509 -12.8%
RL 392 731 -46.4% 5,676 10,799 -47.6%
NSX 0 0 2 57 -96.5%
MDX * 4,891 6,086 -19.6% 52,700 47,894 9.6%
RDX * 1,679 1,951 -13.9% 21,093 6,717 212.9%
Selling Days 25 25 281 280
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate |
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| LionSpeed |
I'm starting to see more Acura's whole line up commercials in prime time local channels. They're a lil' slow, but better late than never.
:1: |
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| hipcheck |
| 392 RLs. That is embarrassing for that segment. The team that designed that car should be taking a long walk on a short pier... |
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| BLEXV6 |
quote:
Originally posted by hipcheck
392 RLs. That is embarrassing for that segment. The team that designed that car should be taking a long walk on a short pier...
Has not been a great seller for a long time. |
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| Fabvsix |
| The are clueless when it comes to MARKETING! Also it looks like Honda on steroids. Also USA vs. Japan Legend vs. RL get it Cluster Fook! |
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| kingmdx |
quote:
Originally posted by BLEXV6
Has not been a great seller for a long time.
Maybe because it looks too plain to be an RL :p ...I mean past RLs stood out ...this one is lost in the clutter ...its actually less noticeable than the TL imo. And for the price you pay it dosen't look all that good ...at least that's what I think. |
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| JeffK |
Many, many thanks for the spread sheet:
Those numbers are devastating:
I doubt Acura will keep the RL in production much longer. I predict it will go the way of the Infiniti Q45. When the RL first came out, I posted it was a complete DUD - BUST. I said it was too small, no back seat, no trunk and average performance. SH-AWD was a gimmick that was negligible in improvement of handling.
Consumers Reports then panned the RL as well.
While I am not happy to see a car fail, I feel vindicated when I see "The emperors new clothes" and call it like it is!
We all know that both the MDX and RDX are only a year old. But who would have thought that both of these cars would be taking such a sales hit after only one year???
Certainly not Honda/Acura!
The RDX with a 4 cylinder engine priced in the mid 30's: It is a joke.
Acura forgot what made the MDX popular in the first place: Value!. Bells and whistles are nice, but the car jumped from mid '30's to low '40's.
As I previously posted when you go into the $40's, you are catering to an entirely different buyer - one who puts prestige (whatever that is, but Mercedes, Lexus and BMW have it and Infinti, Audi and Acura do not) above function and design.
JeffK |
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| hipcheck |
Agreed Jeff. When I first saw the RL price I wondered what Acura was smoking.
I'm sure that some of the MDX decline is due to gas prices. Trucks are having problems selling for all makes. The BMW X3 was down 15% for November year to year and 5.9% YTD. X5 sales were 3,206 but year to year numbers aren't useful since the model was changing over last year. YTD the X5 is up 25% over 2006.
Like you, I see Acura as value luxury. Seems like they are pushing the price limit and getting push back on sales. They either need to lower prices a tad or establish a stronger brand which is hard to do.
BMW has the advantage of being a premium only brand and that seems to allow for larger margins. |
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| JeffK |
Dear hipcheck: (is this hockey?)
You posted:
Like you, I see Acura as value luxury. Seems like they are pushing the price limit and getting push back on sales. They either need to lower prices a tad or establish a stronger brand which is hard to do.
BMW has the advantage of being a premium only brand and that seems to allow for larger margins.
Couldn't agree more - you said it better than I did: Acura is value luxury
The fact of the matter is that when you go north of $40,000 image takes over - you can get very good value and luxury below $40,000.
I remember posting that a Rolex cost 10 times as much as a Seiko
and does not tell time as well. But one is a Rolex and the other is a Seiko - totally different markets.
I laughed the other day when a high end Seiko with diamonds was advertised for $499 - the cleaning/overhaul on my Rolex cost more than that.
Please do not get me wrong - I am not defending the cost of the Rolex. It is a luxury item that I treated myself to.
Here on Long Island (North Shore) the same ownership, Rallye, owns Lexus, Mercedes, BMW, Maybach and Acura. I can guarantee you that I am one the few who actually cross shopped the other brands before I decided on the MDX. The people who are in the Mercedes/BMW/Lexus dealer aeven dress differently from the shoppers in the Acura dealership (they are side buy side). I have not seen or even heard of someone going from the Mercedes dealership to the Acura dealership (except me of course)
For Acura to remain meaningful, I suggest Honda/Acura swallow your pride, do what you do well - as you said luxury and value.
I know others will start to post that for the same price the MDX is better than the BMW X5 and the Mercedes ML350. Of course it is - but that fact is irrelevant.
People who are looking at a Mercedes, BMW or Lexus do not look at either Infiniti or Acura and rarely even Audi.
JeffK |
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| Fabvsix |
I remember posting that a Rolex cost 10 times as much as a Seiko
and does not tell time as well. But one is a Rolex and the other is a Seiko - totally different markets.
I laughed the other day when a high end Seiko with diamonds was advertised for $499 - the cleaning/overhaul on my Rolex cost more than that.
Please do not get me wrong - I am not defending the cost of the Rolex. It is a luxury item that I treated myself to.
Just as I treated myself to a pair of hand made Lucchase boots that cost me $3000.00.....:1: |
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| phins2rt |
| Stolen from acurazine!!! |
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| Heat00 |
some of this could be in part to the overall condition of the economy right now?
I mean, look at residential real estate right now, lol.
people can't afford to keep their houses down here, how do they afford a $50k RL ?? LOL |
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| phins2rt |
| Just more of an opportunity for us buyers right now I hope. |
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| JL_SS |
quote:
Originally posted by phins2rt
Just more of an opportunity for us buyers right now I hope.
I can't wait for the buy one RL get one free sale.......:D |
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