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MDX Pricing Under MSRP - Click HERE for Original Thread
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Currently driving a 96 Limited 4 Runner in Easter Mass. Have been looking for a new SUV and am very impressed by the MDX. Have visted two local Acura dealerships to take a look at the MDX and even took it for a test drive. I have called four local Acura dealerships to get quotes for the MDX. All of the dealerships have come back with the same reply, MSRP. If I did not know better, I would seem that the Acura dealers have made a pact not to sell below MSRP. Of the dealers I talked to, it would be several months before they started selling below MSRP. Could anyone please let me know if they know of any dealership in Mass. or Southern NH that has sold below the MSRP.

Thanks
I've only heard of a couple people getting the MDX below MSRP, and it was only $200 or so below. Seems your best bet is to try for discounted accessories, or maybe a period of free service (oil changes, etc.). Most dealers I checked are selling well ABOVE MSRP. I finally felt lucky to pay exactly MSRP. I have always bought my vehicles for a good amount under MSRP, so I know how you feel. Just doesn't seem right. But, Supply and Demand is a powerful thing, and is alive and well in America's Acura Dealerships. If you read through the Forum, you should find a few good reccomendations on honest dealers. Let us know how your search goes.

mdxMIKE
1999 Ford F-350 Lariat Crew Cab.
1999 Dodge Intrepid
2000 Silver MDX on order.
oops. i mean 2001 MDX
MDXMike is right. It is near impossible to get under MSRP.
I remember one member mentioning that he got it under MSRP because he made a special deal WAY in advance of the truck being a concept. Strange deal...difficult details....but he was obviously lucky !

I feel for you about always paying under MSRP, me too.

Think about what you are getting though.

It's well worth it.

The MDX speaks for itself.
:D

Good luck !
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Demand is too GREAT right now !
The only person I heard of getting below MSRP was a buy who put a deposit down in April, 2000. Since the car debuted in October, 2000, the dealer didn't know that they would be so hot. He made and honored the deal because the buyer was a returning customer.

getting the car at MSRP is about as good as it gets. The number of dealerships that are charging MSRP is dwindling, also..... most are now charging over MSRP. Some of the dealerships in small towns seem to be selling at MSRP with good prices on accessories.

I also doubt that they will be selling below MSRP this model year. Acura is only making 40,000 for this year and it looks like there are at least 100,000 people who want it!!! There was also a factory shutdown in Canada where they are manufactured for a winter break. This may cause the 40,000 number to be a distant target.

SUPPLY IS TOO SMALL TO GET BELOW MSRP, NOW.

BUT YOU GET SOOOOO MUCH MORE FOR YOUR MONEY...... INCLUDING GAWKS!!!!:)
I had the same Supply and Demand discussion with one of the saleman. While fully understanding the Demand side of the equation, I do not fully agree with the Supply issue. To my knowledge, there is nothing stoping Acura from increasing production to meet the demand. This Supply and Demand argument only works when there is a fixed number of an object that is in high demand. Don't be fooled, Acura has created this situation and they could fix it if the wanted to. The question is do they want to.
COLLS, I don't agree with you. The MDX is produced at Honda of Canada Manufacturing in Ontario, Canada, and Acura expected to sell 35,000 to 40,000 of them in the first year of production. When an estimate like this is made, they also buy materials, hire employees, etc. based on this estimate. It sounds easy to just up production, but it's not. The materials come from all over the world. Being in the import business myself, I know it can takes months to order new materials. The plant shutdown this winter didn't help any either. A problem not unknown to Acura and Honda has been production restraints. Demand often outpaces availability. A new plant is in preparation but will not be ready for 14 months. This should help the Supply catch up with the Demand. Honda would make a lot more money if they had 100,000 of these vehicles to sell below MSRP, than they are making on 40,000. The dealers would more than likely make more money also. I do agree that it is creating more of a buying frenzy, which does benefit Honda and it's Acura dealers. But, I think they would much rather have 100,000 of them to sell.

mdxMIKE


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quote:
Originally posted by NYC_KID
The only person I heard of getting below MSRP was a buy who put a deposit down in April, 2000. Since the car debuted in October, 2000, the dealer didn't know that they would be so hot. He made and honored the deal because the buyer was a returning customer.

getting the car at MSRP is about as good as it gets. The number of dealerships that are charging MSRP is dwindling, also..... most are now charging over MSRP. Some of the dealerships in small towns seem to be selling at MSRP with good prices on accessories.

I also doubt that they will be selling below MSRP this model year. Acura is only making 40,000 for this year and it looks like there are at least 100,000 people who want it!!! There was also a factory shutdown in Canada where they are manufactured for a winter break. This may cause the 40,000 number to be a distant target.

SUPPLY IS TOO SMALL TO GET BELOW MSRP, NOW.

BUT YOU GET SOOOOO MUCH MORE FOR YOUR MONEY...... INCLUDING GAWKS!!!!:)

Yeah that's the guy I meant !

& MdxMike: nicely said.:D
Colls, no offense, but you're kidding, right? Have you been living in a cave? Most of us in New England are on 3+ month waiting lists. I am withnin a week or two of completely bagging the idea of owning an MDX. My delaer in New Hampshire still can't give me a date. I'm so fed up that I'm looking down south for a Touring/Nav )(anything but Beige). Good luck, but If you're fantasizing about paying under MSRP, you may want to consider going away for a year or so as I am.
Colls,
Unfortunately, mdxmike seems to be right. If Acura could increase the output, I am sure they would. Look at what Lexus did for the RX. Now Lexus dealers have at least 10 sitting on their lots taking up space at any given moment. Since the plant the makes the MDX also makes the Honda Odysey, I find it hard to believe that they could simply up output and maintain any comfort level with the quality of the work.

Hope this doesn't sway you away from gettin' a truly great vehicle.
I thought of responding to the original post that started this thread, but mdxmike said it all much better than I could. I have ALWAYS purchased my prior vehicles (22 since 1960) under MSRP, usually $100 to $500 above invoice. It bothered me at first me to pay MSRP plus inflated prices for several high-end accessories in order to take delivery of my MDX in early Nov. But that pain dissipated quickly when I recalled what I would have had to shell out for a Mercedes or a BMW, neither of which come even close to the MDX in overall value as far as I am concerned.

I'm of the opinion that if Honda/Acura had set the MSRP of the MDX a few thousand above what it is, we'd still be having these discussions. In that regard, I also think that with the majority of the car-buying public, the price they actually pay for a given vehicle isn't as important as their "perception" that they got a "deal!"
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This was the same situation in 1999 with the new TL. Low supply and you were lucky to pay msrp. The dealers all claimed Acura would not let them sell the car for less than list. Yea right! You can get them now for 2k off list with no problem. If people would just wait. There are plenty of other good SUVs available if you want to save. If your heart is set on this one better be ready to give up the dead presidents.
quote:
Originally posted by Colls
... I do not fully agree with the Supply issue. To my knowledge, there is nothing stoping Acura from increasing production to meet the demand. This Supply and Demand argument only works when there is a fixed number of an object that is in high demand. Don't be fooled, Acura has created this situation and they could fix it if the wanted to. The question is do they want to.


I'm sure they'd want to because it'd increase their profits. The problem is manufacturing capacity. The Ontario plant builds Odysseys, and as you probably know, they are also hot, sell over 100k a year, and have often had waiting lists at MSRP.

Honda/Acura would dearly love to build more Odysseys and MDX's now, to reap profit from the demand, before additional competition appears. But once a plant's at capacity, the only thing to do is to build and staff a new plant -- which Honda is doing down South.

If you can't bear the thought of paying close to MSRP, I'm afraid you'll have to look toward something like an RX300, which is going for almost fire-sale prices now.
So basically to summarize, the bottom line is that SOME bonehead manager(s) at Acura grossly under-estimated the demand for the MDX. And the same people also didn't have a contingency plan to have the extra factory capacity ready in within, say, 3~6 months to produce more MDX's when the demand skyrocketed.

I'd say they should be fired, because of their stupid decision, all the MDX buyers have to pay extra $$$ to the greasy car salesmen, when instead, these extra $$$ should be given to the MDX designers and engineers for their great creation!

-t



wooa there Tanspace. No one in their right mind would ever build a factory just for "short Term" demand. What would they do with the factory / employees once the demand dwindles (which is inevitable). They will eventually catch up. I'm sure their Business Plan for the MDX is well thought out. If they needed another factory, they probably would have built one.

Either way it still doesn't matter as I am NOW FRANTICALLY SEARCHING FOR A TOURING / NAV!!!!!!

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I heard Acura is only making 50,000(not 40,000) for it's first year MDX at such good MSRP, then next year they will do some little changes but increase the price. What ever this is true or not, I am satisfy to pay the MSRP to get MDX now.

Only thing I hate is waiting ---, waiting ---, waiting --- and waiting-- no date!

_____________________________________
Still waiting my GG w/Nav. since Oct.
I have only heard of 1 person on the internet getting an MDX under MRSP. It was a guy who first learned about the MDX many months before it even came out and he told the dealer that if he liked it, that he would buy the first one that came to the dealers lot under 1 condition and that was that he would be $1000 under MRSP. Well after the MDX came out, he test drove it and he liked it. Ended up buying it for $1000 under MRSP. Nice to see a dealer keep its promise.

Anyways if you can get one at MRSP then go for it. Some dealers are charging much more than sticker for them. They won't go down in price for a while since demand is still so strong, and it seems to be getting worse everyday.

Good luck!!

Thanks
Evan
KevinAdams1
I paid list price for mine, but got a bit of a deal on accessories.

Where the dealer really helped me out was in the value of my trade 98 Honda Prelude
quote:
Originally posted by Colls
I had the same Supply and Demand discussion with one of the saleman. While fully understanding the Demand side of the equation, I do not fully agree with the Supply issue. To my knowledge, there is nothing stoping Acura from increasing production to meet the demand. This Supply and Demand argument only works when there is a fixed number of an object that is in high demand. Don't be fooled, Acura has created this situation and they could fix it if the wanted to. The question is do they want to.



I have to agree with MDXmike. I have to believe that if Honda could crank up production, and make that high mark-up on more vehicles, they'd do it in an instant. They've had the same problem with the Honda Odyssey.
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I started looking 5 days after it was released. My local dealer - Leith Acura in Cary, NC wanted MSRP so I put a refundable $500 down payment to get on the waiting list and kept looking. I found Chapel Hill Acura offering "$500 off MSRP internet only order special" with pinstripes, mudguards and wheel locks thrown in. I kept looking. I found Leith Acura in Fayetteville and after many conversations ordered one November 15th for $1,300 under MSRP (including options). They also threw in the Mud Guards, Carpet Mats and Pinstriping. Got my refundable deposit back from Leith Cary without a fuss. I took delivery December 1, and took it and the family skiing in West Virginia (Snowshoe) the following weekend.

I don't know if Leith Acura in Fayetteville are still dealing under sticker but I got a call from the salesman two weeks ago asking if I could refer anyone since he had two coming in that no were not promised to anyone.

It seems I got quite the deal.

KOT
As a sales rep with Acura of Portland I certainly see the frustration with folks wanting to buy now without waiting and wanting discounts. But I don't think there is anything sinister or any behind the scenes planning on the part of Acura to keep prices up. If automobiles are discounted the dealer does the discounting the factory still gets paid the same for each vehicle. So I would think they would make as many as they can. I worked many years as a professional stuntman in the motion picture industry and have driven the MDX on some hard courses, we have a very good and safe handling SUV. When you compare dollar for dollar and option for option, MSRP is not a bad price for this automobile.

http://www.acurapricing.com
Mesa Beige, do you have pix of your baby? I'd love to see it because I'm contemplating getting beige w/saddle as well even though I'd rather have the SS. It's just that ebony leather would not work for me in the summer. It gets wa-a-a-ay too hot here.
MDX-Wannabe
No pics yet, sorry.
I put mine next to an SS this past weekend at the local dealership lot (it's on the way back from church so I always have an excuse to check out the latest) and I like them both very much. Good luck to you in deciding!
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For what i read The MDX is manufactured on the same plant where the Oddesy minivan is. They are both selling as fast as they are being made sometimes even sold faster. It seems unfeasible to up production this easy. Someone told me that the 40,000 figure is now down to 35,000. So if you like the car and can afford it get it now. Tt would not be cheap but i assure you it is worth the money. Just look at the Toyota Land cruiser for extra $15,000 and you hardly get any better than the MDX. There is people paying $2000.00 for a spot on the mdx queue, this is for the spot itself, not including any deposit. I got mine on the day of my test drive back on november but had to pay $2000 over msrp. Still don't regret it.
I'll wait for mine. There will be a lot more choices in a few months and the forecast is for a over-saturation of SUVs in the market, besides that there is nothing worse than a car salesman who has you over a barrel. Two years ago I could'nt wait for a TL now I can'nt wait to get rid of it...
Frank, you make a good point. I have never in my life paid anywhere near MSRP for a vehicle...and yes it hurts a little. However, I look at the vehicles on the Market for the same price range and I just think the MDX is worth it. I looked for a long time for a vehicle to replace my Expedition. I didn't need the size of the Exp anymore and wnated something sportier, more luxurious, a bit smaller but still had plenty of utility (space inside for a bike) and third row seats. The MDX came along and hit every mark that I was looking for. So...in comparison, the value is there. If they charged $45K and you got one for $39-40, would you fell better? Probably... There already is a glut of SUV's on the Market..you can buy almost any Ford or Chevy for 0% financing but it will take a while before the MDX becomes that readily available..
I really have not taken it for a good test drive, dancall. I might pay list if it is that good and I needed a vehicle in the near future. I am still mad about my TL purchase. Every dealer claimed Acura was becoming like Saturn and would not sell for less than MSRP. Now you can easily get 2-3k off list.
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Someone asked me for the numbers. Here they are.

Leith Performance Leith
Fayetteville Acura Cary

MDX w/ Touring $36,550.00 $37,450.00 $37,908.00
Running Boards $699.00 $704.00 $704.00
Moonroof Visor $60.00 $91.00 $91.00
Mudguards $- $- extra
Pinstripe $- $- $-
Carpet Mats $- extra extra
Cargo Cover $135.00 $158.33 $158.33
Total $37,444.00 $38,403.33 $38,861.33

Tax $1,123.32 $1,152.10 $1,165.84
Registration Fee $56.00 $45.00 $45.00
Documentary Fee $198.00 $149.00 $149.00
Total $38,821.32 $39,749.43 $40,221.17

Guess who won my business? Oh yeah, the winner was really pleasant also!

KOT!

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